In a recent study, participants who were asked to compare conventional and organic foods described organic cookies, potato chips and yogurt as being tastier, higher in fiber and lower in calories and fat, even though the foods in the two groups were identical. This "halo effect" that leads consumer to blindly believe a food is more nutritious than others is all too common, and it was in full force this past year.
From "fresh" fast food to all-natural Fritos, there were plenty of misleading "health foods" on the market in 2011, but no amount of spin can change the fact that these edibles are anything but wholesome. For our last week of 2011, we will take a look at 15 of the most deceiving items in stores and restaurants and the facts about what is really being sold.
Biggest Health Food Scams of 2011
1. Fruit and Vegetable Juices
Fruit and vegetables are good for you. And because you can squeeze way more of them into once glass of juice, liquefying them is the ultimate, no-hassle way to fill up on nutrients. At least that was the though process behind the cleanse craze of 2011 (smoothies and juice blends were the only gainers in the beverage industry last year).
Yes, fruit and vegetable juice contains many (although not all) of the same vitamins, minerals and phytochemicals as whole produce. But when the part you chew is removed, what is left is not only concentrated nutrients, but also sugar (even veggies contain some sugar). "Then with not fat or fiber to slow down the digestive process, hello insulin spike and hunger," says Bonnie Taub-Dix, RD, author of Read It Before You Eat It. In addition to this nutritional pitfall, some scary questions were raised this year about the healthfulness of certain juices. In September, TV show host Dr. Oz announced he'd found high levels of arsenic in several common apple juice products, and a recent Consumer Reports study found high levels of lead and arsenic in samples of 88 juices - mostly apple juice - of popular brands found in grocery stores.
2. Diet Soda
It was a good year for diet soda - in the cola wars, Diet Coke overtook Pepsi as the second most popular soft drink the U.S. Diet Pepsi released a "taller, sassier new Skinny can" in February that the company says is a "celebration of beautiful, confident women" and Diet Coke debuted a fancy, limited-edition can in September to mark Coca-Cola's 125th birthday. Also in February, Dr. Pepper released a new diet soda aimed at men, Dr. Pepper 10.
What these products are not advertising: drinking diet soda actually causes weight gain and blood sugar spikes. According to new studies presented at the American Diabetes Association Scientific Sessions in San Diego, study subjects who drank two or more diet sodas a day had waist-size increases that were six times greater than those who didn't drink diet soda.
3. Natural Sweeteners
It was sweet to be a "natural" sugar this year. Natural sweeteners now rank second on the list of most-looked-for items on the ingredient label, after the type of fat/oil. But "to the body, sugar is sugar, whether it's in the form of honey, agave nectar, evaporated cane juice, fruit juice concentrate, molasses or whatever," says Robert Davis, PhD, author of Coffee is Good for You.
Though these alternatives may sound healthier than regular sugar, there is scant evidence that our gut processes them any differently. Some people believe that the bee pollen in honey is a super food with the potential to treat conditions such as allergies and asthma, but almost no scientific studies have backed up medical claims. Plus, a new reports shows that most honey sold in the U.S. has had all the pollen filtered out, which negates any supposed health benefits and may indicate that it's been ultra filtered, a process that results in a substance that is not technically honey (though it should be noted that it's possible to remove pollen from honey without using this controversial method).
Fruit and vegetables are good for you. And because you can squeeze way more of them into once glass of juice, liquefying them is the ultimate, no-hassle way to fill up on nutrients. At least that was the though process behind the cleanse craze of 2011 (smoothies and juice blends were the only gainers in the beverage industry last year).Yes, fruit and vegetable juice contains many (although not all) of the same vitamins, minerals and phytochemicals as whole produce. But when the part you chew is removed, what is left is not only concentrated nutrients, but also sugar (even veggies contain some sugar). "Then with not fat or fiber to slow down the digestive process, hello insulin spike and hunger," says Bonnie Taub-Dix, RD, author of Read It Before You Eat It. In addition to this nutritional pitfall, some scary questions were raised this year about the healthfulness of certain juices. In September, TV show host Dr. Oz announced he'd found high levels of arsenic in several common apple juice products, and a recent Consumer Reports study found high levels of lead and arsenic in samples of 88 juices - mostly apple juice - of popular brands found in grocery stores.
2. Diet Soda
It was a good year for diet soda - in the cola wars, Diet Coke overtook Pepsi as the second most popular soft drink the U.S. Diet Pepsi released a "taller, sassier new Skinny can" in February that the company says is a "celebration of beautiful, confident women" and Diet Coke debuted a fancy, limited-edition can in September to mark Coca-Cola's 125th birthday. Also in February, Dr. Pepper released a new diet soda aimed at men, Dr. Pepper 10.What these products are not advertising: drinking diet soda actually causes weight gain and blood sugar spikes. According to new studies presented at the American Diabetes Association Scientific Sessions in San Diego, study subjects who drank two or more diet sodas a day had waist-size increases that were six times greater than those who didn't drink diet soda.
3. Natural Sweeteners
Though these alternatives may sound healthier than regular sugar, there is scant evidence that our gut processes them any differently. Some people believe that the bee pollen in honey is a super food with the potential to treat conditions such as allergies and asthma, but almost no scientific studies have backed up medical claims. Plus, a new reports shows that most honey sold in the U.S. has had all the pollen filtered out, which negates any supposed health benefits and may indicate that it's been ultra filtered, a process that results in a substance that is not technically honey (though it should be noted that it's possible to remove pollen from honey without using this controversial method).
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