Shoppers are more interested than ever in knowing where their food comes from and 83% say food traditions are important. When a food is made with care, it means the ingredients are high-quality, which makes it healthy, right? Not necessarily.
Take Domino's new line of artisan thin crust pizzas with toppings like spinach and feta, sausage and peppers, and salami and roasted veggies. Each box bears an inscription that reads, "Though we may not be artisans in the traditional sense, inside this box you'll find a handmade pizza crafted with the kind of passion and integrity that just might convince you we are. Which is why every single Domino's Artisan Pizza we make comes signed by the person responsibly for it." A nice sentiment, but even if the Domino's employees really do lovingly craft these pies, it doesn't change the provenance of the ingredients. With 150-160 calories and 7 grams of fat or less per slice, the artisan pizzas have a reasonable nutrition profile, but they're no better than any other thin crust option with veggie toppings.
12. "High Fiber" Claims
Almost 50% of shoppers now look for fiber content in packaged products and as people want to take in more nutrients at every meal, it's no wonder fiber claims spiked in 2011 - especially on dessert items like Fiber One's 90-calorie brownie. The catch? You'll pay more for these products with added fiber, which food companies use to jack up their numbers to impressive-sounding levels. With ingredients like inulin (which is made from chicory root), maltodextrin (made from glucose), and sorbitol (a natural laxative), these fakers don't have the same health benefits as naturally occurring fiber, says Taub-Dix. Plus, they cause major bloating and stomachaches, she adds. That piece of fruit is looking might appealing after all one; medium pea has 25% of your daily fiber!
13. "Light" Restaurant Options
The Cheesecake Factory, infamous for its endless variety of diet-wrecking appetizers and massive entrees that contain a full day's worth of calories, introduced the lower-calorie SkinnyLicious menu in August. Featuring 40 dishes that have fewer than 590 calories and five Skinny cocktails with less than 150 calories, it sounds promising. And it is. Better than the rest of the menu, that is. But many of the dishes still come in massive portions, are served with refined carbs like white rice or fried tortilla strips, and are dripping with oil, dressing and sauce.
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